Brief
Define and document the brand voice for Childrensalon — establishing the tone, vocabulary, and personality that would guide all editorial and marketing copy across the site, email, social media, and packaging.
Work
Working closely with the marketing and creative teams, I developed a comprehensive brand voice guide that captured the considered, knowledgeable, and warmly authoritative tone that defines Childrensalon’s editorial identity. The guide covered vocabulary dos and don’ts, tone across different content channels, and examples of copy written in and out of brand voice.
The result was a living document that became a go-to reference for all content creators — keeping the brand voice consistent whether writing a short product description, a long-form feature, or a social caption.
