Brief
Brand packaging to include our company messaging. Our standard packaging is prime real estate to reinforce our brand message, and this was the perfect opportunity to tell our story.
Work
Working alongside the creative design team, I set the scene with a warm, heartfelt and picture-painting introduction to our company, which reinforced our brand story to repeat customers, and introduced ourselves to new customers.
The packaging copy needed to feel like a letter rather than a label — personal, sincere, and full of the craftsmanship and care that Childrensalon puts into every order it ships.
