From scaling slopes to catching waves, Danish brand Molo is always ready for adventure. We’re joined by the brand’s director of product, Rikke Bundgaard Jepsen, to talk about early inspirations, eco credentials, and what makes their ski and swim collections stand out from the crowd.
Hello, Molo
Born from a vision to let kids express themselves through clothing, Molo sets the benchmark for sustainable, technical and outdoor-ready casualwear for boys and girls. “Molo is defined by a strong focus on children — how they move, play, and express themselves,” says Rikke, whose husband, Mogens, founded the brand with a desire to step away from predictable kidswear.
“The Molo kid is curious, confident, and imaginative. They see the world as full of possibilities.”
The Collection: Adventure Ahead
Functionality is at the core of both the brand’s ski and swim collections. “Whether they’re on the slopes, by the water, or playing outside closer to home, comfort and functionality are essential,” Rikke explains. The design process considers protection and ease of movement, from 3M™ Thinsulate™ insulation in skiwear to sun-protective UPF50+ fabrics in swimwear.
To the Slopes, and Beyond
“Our skiwear is developed as a dedicated part of our outerwear collection and designed specifically for time on the slopes. We focus on waterproof and windproof fabrics, breathability, and robust construction that supports movement and comfort.”
“Our Alpine jacket is protective and functional, yet still playful and well designed — children can really move in it.”
Sunny Days, Here We Come
“This season’s swimwear line was shot in beautiful locations in Tenerife, which perfectly reflects the feeling behind the designs — freedom, warmth, and being comfortable in your own skin.” Molo’s UPF50+ styles achieve sun protection through tightly woven fabrics rather than chemical treatments.
The Ethos: Welcome to Planet Kid
Molo’s mission is to empower every child to confidently express their unique selves through responsible, contemporary, and playful clothing. “Responsibility is part of how we work, not something we claim to have perfected,” Rikke tells us. All Molo clothes are made working hand-in-hand with suppliers to help minimise their fashion footprint, with GOTS-certified organic cotton and recycled materials throughout the collection.
“Our mission is to empower kids to express their unique selves through responsible, contemporary, and playful clothing.”
