Brief
Seasonal campaign look book copy written for Childrensalon, complementing the creative direction and visual storytelling of the new collection. The copy was designed to work in harmony with imagery — painting a picture and setting the mood whilst highlighting key pieces and inspiring purchases.
Work
Each look was given a mood, a moment, and a story — one that felt aspirational yet accessible, and always in keeping with Childrensalon’s warm, considered brand voice.
